SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a nowadays SEO is a tendency to avoid using automatic SEO applications. It is even said that using automated tools can hurt your SERPs. On the other hand, search engine optimization is one of those fields where the volume of boring routine tasks is really large. Doing all of it manually is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which jobs can be performed by hand indeed, and which ones are better to perform automatically.
1) Content creation. There are hundreds of products that provide automatic synonymizing of any given content. There are products that even claim to create human-readable site content created 100% automatically. However, until computers will learn to comprehend the sense of a text, they won’t be able to create a more or less quality automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than putting those money into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second irreplaceable SEO task, though someone could name it the first. A quality link building requires you to scroll through many of possible linking partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rank simultaneously. Such task can be automated a bit, since you don’t have to locate possible linking sites by hand. Nevertheless, the final resolution still is upon you. It is you who should consider the quality of websites and measure their relevance to your niche. Locating link partners is merely 10% of a work. The rest is done manually.
3) Checking search engine positions. In short, you want this to monitor your efforts – whether you’re doing fine, or your activity doesn’t fit the target. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your site isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO practice it is better to limit search engine position checks with first 4-5 pages. However, if there is a significant number of keywords to check, the process may still eat a large amount of time. And here is where an automatic tool is really needed! With an automated rank monitor you can save tons of hours comparing to what you would spend if did that by hand. However, you should prefer search engine friendly tools, to prevent possible issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your sphere is another job that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are a lot of ways of finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking